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Risks of Stagnation in Branding: Tupperware’s Bankruptcy

Risks of Stagnation in Branding: Tupperware’s Bankruptcy

Tupperware’s iconic fall from grace shows the cost of stagnation in a fast-moving market. Despite once revolutionizing food storage, they failed to adapt to changing consumer needs and digital trends, ultimately sealing their fate. To succeed, brands must innovate and stay relevant, or risk becoming yesterday’s news.

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Lets talk about commitment

Lets talk about commitment

Brands that show up and are there for their communities are the ones that will see long-term growth in return. Engagement: the most important measurable performance indicator on social media. But what does engagement mean? It’s not the kind that comes with a ring.     Social media allows brands to share their journey to […]

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