Branding and Website Design for Sandy Bottoms Guest House

Sandy Bottoms Guest House offers good value for accommodation in Manly, Sydney’s most popular beachside suburb. Guests are offered a clean and comfortable place to stay whilst taking in all Manly and Sydney has to offer.

Brief:

Sandy Bottoms Guest House provides overseas and interstate guests and families with affordable, safe and comfortable accomodation that is close to the beach and local activities.

  • Sandy Bottom Guest House would like to attract a demographic that is after a clean and well-presented room at a reasonable rate.
  • The logo and website needs to be eye-catching, refined but funky and on trend with a sophisticated air.
  • Consumers should get the impression that the business is welcoming, professional and experienced.

Solution:

The Spicy Broccoli graphic design team were engaged to develop an appropriate and professional brand design that conveyed a relaxed but sophisticated accommodation website that is more upmarket than the average backpacker accommodation design.

  • The Sandy Bottoms Guest House’s logo uses a combination of unique typography and iconography of Manly.
  • The playful, modern, logo design features simple and linework.
  • The main Sandy Bottoms Guest House logo has been made to be flexible and can be used on a variety of different backgrounds.
  • Sandy Bottoms Guest House website also includes these traits and appeals to a wide audience of consumers.
  • The Website is easy to navigate and features key information for guests.
  • The Sandy Bottoms Guest House colour palette has been created to reflect its location in Manly and the spirit of the sand and water.

 

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