Branding for 38X Fitness

38X reinvents functional fitness by delivering technical based, high intensity workout programs to maximise client results.


38X is a results based workout gym chain that focuses on technical results. The gym promotes a community feel with a significant focus on expert trainer based workouts. The brief required a logo that portrayed 38X as a teamwork, technically based workout gym with a strong focus on results, community spirit and achieving results.


After working closely with 38X fitness, the team developed a brand logo that appeals to the generation X & Y target markets. Success was achieved by using a combination of white and black with red to soften the logo. The font and style created for this logo is designed to communicate the technical, direct nature of the training programs offered at 38X.

  • Created local awareness for new Gym: logo, brochures, membership referral program
  • Created integral branding templates for the Gym:  letter head, membership agreements
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