GAIA coaching group targets ambitious females by providing coaching that focuses on high stakes communication skills. The GAIA coaching group uses a strong vision of empowering women through managing a network of student turned coaches. The client presented Spicy with a brief to incorporate these core values whilst delivering a design that communicates the results driven and safe nature of the business.
- The design uses strong orange colours to communicate an empowering feel as well as clear concise text to convey professionalism
- The unique design quickly captures attention of the audience with a large ‘G’ and uses the adjacent text to simply inform consumers of the ‘coaching group’ offer