To create a logo and website that conveys the passion and professionalism of Italian Connections, with strong references to Italy and its unique people and culture. It was important for the end result to project a sense of elegance, and just as importantly, a feeling of connection among people in their mutual love of Italian culture.
- The palette of blue and white takes inspiration from the Italian National Soccer team which is of great cultural significance to Italy
- The idea of people connecting with one another is achieved through the graphic element referencing ‘links’ in a chain
- The clean simplicity of the logo firmly establishes the required sense of elegance and sophistication.
Results (since launch of website):
- Increase in unique page views by 25%
- Average time spent on page increased by 33%