Product activation for mophie H2Pro


Spicy Broccoli Media was commissioned to provide mophie with an on brand product launch event for the new H2Pro Iphone 6 Waterproof battery case.


The approved proposal was for a two phased event:

Phase 1 was to be a fully catered adventure for select media influencers. 10 media were transported (onboard a limobus where the product was gifted and presented by mophie marketing team) from the Sydney CBD to the Penrith Olympic White Water Park

Phase 2 was a product launch cocktail party at the Sydney Opera Bar for almost 100 guests including journalists, bloggers, celebrities, instagramers, sports stars and technology experts

This included:

  • Event ideas and location scouting
  • Event schedule / timings / costing / transport / catering / staffing
  • Promo material / invite design / banners and tents for outdoor activities
  • Full PR list creation for desired media influencers
  • PR services / Press release / Media influencers invites and confirmation
  • Media Kits

Phase 1: adventure event

Phase 2: cocktail party


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