Marketing for Rusty Surf Flagship Store Manly

The Rusty Manly store has a huge range of surfboards but also stocks the latest men’s and ladies apparel, swimwear, board shorts, footwear, eyewear and accessories.


Rusty Manly had 3 clear objectives:

  • Boost local awareness of the new Rusty Flagship store in Manly
  • Grow instore visits via creative marketing and social content
  • Increase custom board sales


Spicy developed a 12 month marketing campaign that included both above and below the line actions:

Above the line

  • Disruption campaign during one of the worlds major surfing events, the Hurley Australian Open of Surfing:

– Rusty branded beach balls and flyers to promote the newly opened flagship Rusty store in Manly

– One on one connections with consumers and directing them to the store

– Drive high traffic to the store to enter the competition to win a new signature Noa Dean Rusrty surfboard

– Increased store database that coincided with our activation that resulted in record sales for the two weeks following

– Exposed the thousands of visitors to Manly for the two weeks of the tournament to the Rusty Brand with high exposure and minimal cost

  • Rusty Manly was involved in the Orientation Week at International College of Management, Sydney (ICMS) as an opportunity to promote the brand, gain dominant social media presence and collect database
  • Rusty partnership with mophie for a cross promotion with product giveaway
  • Billlboards: organise posters to be located on bus shelters and ferries around the Northern Beaches
  • Customer Loyalty Card and Database to gather information about the customers and their purchases: linked with newsletters and blogs
  • Promote ongoing instore information nights / movie screenings / surfing events once per month

Below the line

  • Social media content pillars to continue to tell the Rusty story (Rusty History, Community, staff and surfers)
  • Weekly social media contests to build followers
  • Monthly newsletters and competition updates to build database
  • Add Rusty Manly to local business and network listing sites, travel sites and shopping sites
Call us today 02 8084 5554 Request a quote
Rusty Surf Australia
Project Tags
Share it

we would love to hear from you

Get in touch and we will get back to you between 24 seconds and 24 hours.