Search engines use complex mathematical algorithms to interpret which websites a user seeks.
What is SEO and how does it work? SEO is an acronym that stands for search engine optimisation, which is the process of optimising your website to get organic, or un-paid, traffic from the search engine results page. … Search engines want to provide the best service for their users.
1. Website & competitor audit
Good SEO activity begins with an analysis of the competition, reviewing their strengths & weaknesses, and determining realistic possibilities for results. We look at all of the elements of your website that impact SEO and compare this to the competition. This provides insights into the level of activity required to outrank competitors and capture that organic traffic.
2. On-site SEO
This covers the technical and structural aspects of your website. From on-page elements such as website/url structure, headings, images & copy, to technical aspects of your website like structured markup and Schema, we ensure that your website is in good health and set up properly for successful SEO performance.
3. Off-site SEO
External to your website we focus on all the signals that help with SEO performance. This can include link-building, citations, directory listings, and also link-building and SEO-focused PR distribution. Beyond arranging external signals we also monitor these, ensuring that a quality online footprint is maintained.
4. Content creation
Quality content and successful SEO go hand-in-hand. Aside from on-site & off-site technical factors, having engaging content to attract and retain visitors is one of the most important aspects of SEO activity and is often what sets one website apart from the rest. As part of our SEO packages our team produces and rolls out monthly content to support and improve organic results.
Long Lasting Results
We provide long lasting organic ranking results for websites we build and for marketing clients Websites we manage.
If you’re looking at optimising your website for search we can provide an initial Audit and compare your position to your competitors so you know where you stand. From there the fun begins with ongoing improvements and optimisation of page structure, site performance, site content and backlinks.