Social Media is where your customers are!
Social media marketing is an extremely relevant and powerful tool. With the appropriate use of different social media channels such as Facebook, Instagram, Tiktok, Twitter, LinkedIn, Youtube, and more, your business can become a shared story between you and your clients. Social media is the modern shop window; it allows your customers and potential clients to see into your products, business, ideals, portfolio, and team. When executed with precision these tools can present your business proposition in a compelling way driving interest and revenue to a huge audience with money to spend.
1. Digital Strategy
Know before you go!
Fresh digital strategy is key. Building a consistent vision and direction will ensure everyone is on the same page and working towards a unified message, achieving the same goals and objectives.
We’ll work with your brief and deliver a strategy with cut-through, setting up clear benchmarks, a unified communication model, and specific goals. From proposition all the way to creative look and feel. You’ll know exactly where we’re headed and why.
2. Account review and set up
Whether you are starting from scratch or you already have had some social media success and would like to see improved results, our review and set up process ensures that your manager accounts, profiles, pixels, and tracking are well structured and working as needed to drive sales, test, and optimise. Getting this wrong at the start can create big headaches and frustration down the road.
3. Content creation & scheduling
Successful social media is both engaging and authentic. Our activity relies heavily on having consistent, great content published for your Audience. This is one of our specialties.
We start with your approved digital strategy and plan out your monthly content in advance. This content is targeted across your platforms in the various forms of feeds, reels, stories, and highlights.
Our team of social media creatives and copywriters will work with you to create content that your customers will love.
Together we’ll create harmony between campaign targets, brand message, and personality.
4. Media Buying and Advertising
It’s one thing to have social media accounts activity, sharing content, and interacting with your audiences, but as nothing is free these days, social media performs best when supported with advertising or paid ads. This advertising can be focused on driving traffic to the website, Online sales, Lead generation, growing followers, increasing brand awareness, and pushing for conversions with campaign types such as retargeting.
5. Audience & engagement growth
An ever-important aspect of social media is the ongoing growth of followers and the resulting increase in engagement and activity. It’s pointless having fake followers or accounts which are inactive or simply disinterested in your business. Our audience growth activity ensures that we’re attracting genuine people with a real interest in what you do.
6. Monitoring & reporting
We review how our posts and ads measure up daily with the competition and make recommendations or changes accordingly to stay current. We ensure we keep our ears to the ground on our social media networks and are always at the forefront of the latest changes.
Always pushing for a better return on your advertising spend with A/B testing and new creative.
In our regular meetings, we’ll review results performance insights, and best performing content, recommend new ideas and strategies.
Still time to get your business or products on Social?
It’s not too late to get started! Social media platforms are to be used as a continuous discussion between yourself and your clients, as you provide real communication from your company and they provide instant feedback. Whether you aim to sell products or services your social media presence can be tailored to target your specific audiences and run alongside your digital marketing campaigns.
Why do you need to get started ASAP?!
Facebook/Meta is still huge! with roughly 2.91 billion monthly active users as of the fourth quarter of 2021, Facebook is the most used online social network worldwide, and to ignore social media marketing would be an illogical choice for most businesses.
Then there’s TikTok (1 billion+ users ), LinkedIn, Twitter, and the Metaverse!
It takes skill to cut through the noise and build brand awareness and drive traffic. With over 10 years of experience, we constantly innovate to stay ahead of the curve so you can too.