Branding and Website for Mode Plastic Surgery
Mode Plastic Surgery
Dr Shagun Aggarwal is a Specialist Plastic Surgeon appointed at Sydney’s premier public hospitals including Royal Prince Alfred, Prince of Wales, and Royal Hospital for Women. He is one of the few plastic surgeons who is fellowship trained in both cosmetic surgery of the breast, body & face, as well as reconstructive microsurgery.
Dr Shagun Aggarwal was searching for a new look for his brand, Mode Plastic Surgery, identity and website. Dr Aggarwal is a high-end plastic surgeon who desires to rejuvenate his patients, restoring their self-confidence and empowering them to achieve their personal goals. He wanted Mode Plastic Surgery to convey class and sophistication. None of that bargain basement type aesthetic.
The team at Spicy Broccoli created a bespoke, trustworthy and luxurious website and brand identity. Mode Plastic Surgery is the one stop shop for everything surgical and non-surgical. From the gold brush strokes in the logo to the website’s home page, a theme of elegance is clear. Dr Aggarwal was clear on wanting his patients to have conservative results, rather than clear surgically enhanced features. This aspect is made clear through the aesthetic appearance and coherence of the images and colours used throughout the website.