The client wanted a logo that conveyed an effortless luxury for a boutique hair salon specialising in creative, bespoke colour services with an upmarket and professional clientele
The branding needed to be simple, contemporary and purely typographic
It was also important for the finished design to embody a sense of ‘luxe’ and quality, reflecting the high standard of their services, that worked across print materials such as in-salon price lists and drinks menus, signage and social media applications.
The confident simplicity of the typography conveys an easy, effortless elegance and a strong sense of quality
When applied in gold foil in print applications, the luxurious quality of the brand is greatly enhanced
Overall the design is a natural fit for the stylish clientele of the salon and the high calibre of their services
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