Logo Design for ATEC China Host

Client Name:

Australian Tourism Export Council


The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s $33.4 billion tourism export sector.

Project Tags

The Challenge

  • Logo design for Chinese market here in Australia
  • Easily translated to different countries
  • Incorporate the idea of tourism or hosting
  • Create a brand for businesses to host a Chinese traveller

Our Solutions

  • The brandmark is an overlapping icon between Australia and China. This idea represents the handshake between the 2 countries – a merging of cultures.
  • Coupled with a bold and playful colour palette, the brand language aims to convey the meaning of diversity and unity.
  • The personality of the brand is exciting, friendly and creative, indicating the enthusiasm for adventures and exploration.