Logo Design for ATEC China Host
Client Name:
Australian Tourism Export Council
Services:
The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s $33.4 billion tourism export sector.
The Challenge
- Logo design for Chinese market here in Australia
- Easily translated to different countries
- Incorporate the idea of tourism or hosting
- Create a brand for businesses to host a Chinese traveller
Our Solutions
- The brandmark is an overlapping icon between Australia and China. This idea represents the handshake between the 2 countries – a merging of cultures.
- Coupled with a bold and playful colour palette, the brand language aims to convey the meaning of diversity and unity.
- The personality of the brand is exciting, friendly and creative, indicating the enthusiasm for adventures and exploration.
