Naming & Branding design for Fixio
Fixio Sports Physio & Pain Solutions is a team of professional physiotherapists with a passion for finding holistic solutions to problems that prevent their clients enjoying life to its fullest.
The brandmark is an abstract icon of an imperfect person, implying the imperfection in the physical condition of Fixio’s patients. It is placed in the center of the logo, which is the main focus of the visual look and feel as well as the main focus of the brand mission. The personality of the brand is straightforward, bold, expressed by a minimal colour palette of black and white.
