Branding for Hazero
Civilquip was a New Zealand owned and operated company established in 1994 and in 2018 changed the name to Hazero, a combination of the words ‘hazard’ and ‘zero’ which when blended together form a new word ‘Hazero’.
Spicy Broccoli worked with EvettField Partners to produce the Hazero branding set. Hazero signifies ‘zero hazards’ which could be construed as the ideal outcome for a Hazero customer. The logo needed to present positive, sophisticated and strong to represent hazero and ‘zero hazards’.
The solution was created in a layered approach. The layers of the logo represent unison, strength and power, whilst the shield evoked a sense of safety and the green colour pallet engendering the environment.