Branding for Hazero

Civilquip was a New Zealand owned and operated company established in 1994 and in 2018 changed the name to Hazero, a combination of the words ‘hazard’ and ‘zero’ which when blended together form a new word ‘Hazero’.

Project Tags

The Challenge

Spicy Broccoli worked with EvettField Partners to produce the Hazero branding set. Hazero signifies ‘zero hazards’ which could be construed as the ideal outcome for a Hazero customer. The logo needed to present positive, sophisticated and strong to represent hazero and ‘zero hazards’.

Our Solutions

The solution was created in a layered approach. The layers of the logo represent unison, strength and power, whilst the shield evoked a sense of safety and the green colour pallet engendering the environment.