Branding & Website Design for CCI

Client Name:

Country Club International
countryclub.com.au

Services:

Country Club International supply the best in product, solutions and services to all industries related in Sports Turf.

Project Tags

The Challenge

Branding

The Country Club International logo is simple and has bold elements that allow the logo to stand out and be used in a variety of mediums. Its colour palette is made up of strong and bright colours with the brighter colours being used within the logo derivatives as a way to differentiate from the primary logo.

Website

Showcase the full range of products
Provide quality information of CCI services
Communicate current golf and sports turf news
Create easy access for contact/customer enquiries

Our Solutions

Branding

The Country Club International logo was originally a detailed illustration of a country club. Although it related to golf, it pigeon-holed the client to being identified just within the golf equipment industry. Wanting to expand their business, and secure government tenders and bigger jobs, we changed the logo to CCI so derivatives could be added. These included CCI Golf Equipment, CCI Water Management and CCI Safety Fencing. Through various logo rounds, the Spicy team simplified the existing club house illustration to modernise it. The finished product ended up being the overlapping lines motif, which could represent all sectors, blades of grass, water, and fencing. The simplified overlapping lines enabled CCI logo to incorporate a modern, professional and corporate look. In the branding process, it was incredibly important that we considered the stakeholders and made sure their ideas were presented. Through clear communication, we educated the CCI team on modernising the new brand and how this can assist the business to grow.

Website

Website design: professional, corporate
We segmented the content in a very clear and accessible way, to make it easier for users to navigate through different product and service options. This ease-of-access enables CCI sales representatives to use it as a sales tool when visiting golf course superintendents and managers.

Spicy Customer love

					I've had two company logos made with them and I still marvel at how slick and amazing they are. I feel just very proud of my brand and it's due to Spicy Broccoli.				
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					Not only a friendly bunch but wow! They really go above and beyond. They are so transparent with each step of the way and treat my business with high importance to do the job well and the goals they set out to do. Thank you to all the team. 				
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					We LOOOOVVVEEE working with Spicy Broccoli!  Artifex Interiors has been in operation since 1995, however, were a brand that was not really known to consumers beyond the northern beaches.

Our team approached Spicy in 2020 to elevate our online marketing and brand awareness on both a national and international scale.  It was understood that this was not an overnight achievement so we were looking to partner with a company that we could see ourselves working with regularly for a long time.  This had to be a long-term investment.

We chose Spicy for a few reasons.  They understood our objections and completed their due diligence prior to presenting their strategy.  It was important for us to support local small businesses like us.  The initial plan was achievable.  We felt like we were in the hands of professionals that really knew what they were doing.

To date, our website traffic has increased to another level.  We have enquiries from far and wide, and the quality of enquiry is of a higher standard, generating successful product sales.  Once we started to see some great results, we decided to ask Spicy to re-do our website.

We LOOOOVVVEEE working with Spicy Broccoli because…

1.	They deliver results, with realistic expectations and not just a sales pitch
2.	Are approachable and responsive
3.	Bring creative ideas to the table every work in progress meeting
4.	Produce and present detailed reports so we can monitor our success and give us feedback on ways we can improve in the future
5.	Hold us accountable for actions we commit to
6.	Updated our website to create a fully functioning E-Commerce site
7.	With Spicy close by, this has created a great working relationship
8.	We feel like we are one team working together on one ongoing, ever changing strategy

If you are looking to build your brand awareness, grow your business/sales, need a new or updated website or to promote your business with Google Ads, SEO and social media, Spicy Broccoli are the team for you!

We would highly recommend.

Thank you Spicy Team!				
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