Crafting the logo and branding for Kamui Resort was a distinctive challenge, requiring us to embody the essence of the resort’s unique features—nature, adventure, and culture. Our task was to create a visual identity that not only showcased the charm of the Asahikawa region and Northern Hokkaido but also resonated with a global audience. Achieving this balance between cultural authenticity and universal appeal demanded a strategic and imaginative approach. Furthermore, the logo had to effectively communicate the resort’s ski-in and ski-out accessibility while maintaining a seamless connection to the Kamui Gondola. Meeting these diverse requirements posed a design challenge that called for meticulous deliberation and innovative solutions, ensuring a brand that captivates both locally and internationally.
We met the challenge by seamlessly infusing the logo and branding with cultural elements from Asahikawa and Northern Hokkaido.