- Showcase current specials and featured products
- Balance golf lifestyle imagery with product information and pricing
- Create a quality community for golf enthusiasts
- Provide a forum for current and future visitors to voice queries and compliments
- Produce website conversions
The CCI social media and marketing campaigns needed to promote golfing lifestyle as well as highlighting current specials and featured products. This was executed through posting aspirational golf imagery alongside previous and current jobs using CCI products. Using Facebook, Instagram, Twitter and LinkedIn, visitors are able to view quality products, their benefits and where to purchase them. In turn, this produced website conversions.