Cheap Work Boots is an online retailer for top brands in the work boots and work wear industry. They boast high tier brands such as Steel Blue, Mongrel, Bisley, Blundstone and more. The online marketing had to promote the quality of these brands and the fantastic prices Cheap Work Boots provide.
Showcase extensive product range from top work wear and boot brands
Display current specials and deals available in store and on website
Encourage viewers to follow social platforms and subscribe on website
Encompass the brand promise of top brands/Aussie tradie lifestyle
Push conversions on the website!
Content collection and reposting from key brands in the market that they stock
Regular posts linking users back to products on the website
Running regular competitions and deals promoting users to subscribe and buy products
All existing products from the website were imported into the Facebook page so followers can access them as soon as they click on the page. Facebook Pixel was also installed into the website so any conversions originating from the social media platform could be tracked.
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