Manly Surf n Slide is a water park that required fresh new branding to accompany its reopening (previously Waterworks Manly).
The logo needed to be appealing to teenagers and young families. The result being a simple logotype that is playful but remains simplistic and stylised enough that teenagers were not deterred by a ‘childlike’ feel.
The logo’s rustic nature set the style for the rest of the branding which included their website, a range of signage and stationary. This established brand identity is versatile enough that it can now be easily applied to future design works necessary as the water park expands.