The brief from Manly Wharf Bar /also known as the Manly Wharf Hotel, requested a redesign of their logo and to design an integrated website and print design strategy targeted to Manly Wharf Bar core audience.
Branding design solution:
The Spicy marketing team addressed this brief by developing a branding strategy that incorporated a logo that would suit all future promotional and website design activity.
- The colour palette and font design chosen aims to reflect the vibrancy and entertaining value of the establishment
Website design solution:
The brief outlined a strong desire for a website that portrayed the establishment as an exciting, vibrant atmosphere as well as providing menu, gallery, booking, video and contact functionality. The design is consistent with the simplicity, vibrant culture created by branding and advertising work completed for Manly Wharf Bar previously.
- The design and colour palate used throughout the website is integrated from branding and advertising strategies to provide a consistent, familiar and friendly image to consumers
- The website design boasts top quality functionality that allows consumers to easily navigate between the menu, gallery and functions
- The format of the website ensures that important information such as promotional specials, booking features and videos are visible above the fold