Packaging Design for Ruby Lane
Ruby Lane offers a fun, social, and accessible approach to healthy living. The focus is on understanding where food comes from and its impact on well-being. Workshops covering topics like gut health, fermentation, and stress management provide opportunities to learn and connect. Whether for breakfast, lunch, or events, Ruby Lane ensures that health is always a top priority.
The Challenge
Designing coffee packaging for Ruby Lane was a unique challenge, as it needed to reflect the brand’s commitment to health, sustainability, and community, while standing out on shelves. The goal was to create a design that not only looked visually appealing but also communicated the story of their organic coffee—highlighting its origins and the brand’s focus on quality and transparency. The packaging needed to be both functional and eco-friendly, aligning with Ruby Lane’s values, while also engaging customers with a sense of fun and inspiration.
Our Solutions
We created sustainable packaging for Ruby Lane that perfectly embodies their brand values. Using vibrant illustrations of coffee beans, the design highlights the organic nature of their coffee. To add a playful and positive touch, we incorporated the phrase “Good Vibes and Good Coffee,” capturing the essence of Ruby Lane’s fun, health-conscious approach. The result is packaging that’s not only eco-friendly but also visually engaging and true to the brand’s mission.