Toyota Financial Services’ National Pole Newsletter
Spicy has been designing the National Pole Magazine for Toyota Financial Services for the past year. Published by issuu, it’s a digital newsletter to showcase the national finance campaign, updates from head office, regional updates, dealership performance rankings, vehicle sales results, industry insights and more.
Brief:
Toyota Financial Services approached us to create and design their interactive newsletter each month.
Interactive magazine style newsletter solution:
Reaching a broad audience was important, so creating an online e-book style magazine was our approach. That way each page’s content can be analysed and reviewed for how long long people are viewing the content, which covers gain the most engagement, and how much time is spent interacting with the information. They way content can be updated based on feedback.
- Video can be included
- Links for downloads can also be embedded
- Engagement can be analysed
The design solution was professional and sleek using core grey and toyota red as the core colours to represent the Toyota brand in its purest form. Using beautiful imagery and infographics keep it interesting to the reader.
