Shopify e-commerce Website design for Porkie Pie
Porkie Pie is an Australian brand making daily dog supplements that help pet parents build good habits for happier, healthier pups. We designed and built an e-commerce website that educates, builds trust, and makes it easy to buy. The brand’s mission—supplements that are smart, simple, and made with love—is woven through the site’s voice and UX.
The Challenge
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Launch trust quickly for a new pet-wellness brand with clear, credible information.
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Educate first-time buyers on when and why to use supplements and how to dose and store chews.
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Streamline discovery to checkout on mobile, ensuring product pages answer objections and drive conversions.
Our Solutions
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Brand-led UX and copy that create an immediate emotional connection with pet parents.
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Conversion-ready product pages with clear benefits, “Best suited for,” feeding directions, storage guidance, related products, and reviews.
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Trust architecture with an ingredient glossary and structured FAQs to reduce pre-purchase anxiety.
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Education engine via the blog to reframe supplements as daily rituals and support internal linking.
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Mobile-first e-commerce with responsive layouts and a frictionless path to “Add to cart.”
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SEO-ready information architecture across collections, product pages, and educational content.
