Website redesign for Pink Hope
Pink Hope is a preventative health organisation working to ensure every individual can assess, manage and reduce their risk of breast and ovarian cancer, while providing personalised support for at risk women.
Website needs to be interactive, chic and appeal to many interested parties and potential celebrity ambassadors. Colours should remain the same but used in a different layout and format: White, Pink , Grey with a touch of purple.
To enable Pink Hope to appeal to a wider base and audience we redesigned their website on a structure where the brand is more chic, relevant, corporate and tech savvy.
By simplifying the navigation, we increased the usability of the web.
Also, we designed a banner ad with a clear call to action which led to more donations.
- Database built
- More donations with clear call to action
- Increased usability with simplified navigation