Website redesign for The East London Hotel

The London Team and Chef Jack Steer have teamed up to bring you East London, a spicy-driven, contemporary Asian restaurant and bar on the upper level of The London Hotel. Discover a little piece of Asia in Paddington and enjoy Chinese comfort food inspired by Shanghai and Szechuan cuisine.

The Challenge

The East London hotel offered a brief that required an original, advanced and purposeful, yet simple web site. The main objective was to create a platform where customers could book their meals in a easy way while highlighting the food, menus, and reviews. 

Our Solutions

Understanding the customers needs, Spicy Broccoli developed a website that is inspired by some of the best restaurants in the world while maintaining the vanguard and sophisticated essence of The East London.

The design is adapted to the client expectation:

  • Daily average of bookings taken online is 55%.
  • The images, typography and colour palate used are aligned with the experience that customers have in the restaurant.
  • Is easy to navigate and has all the information that users need.
  • It has an simple and functional booking system that is mobile responsive, making it easy to take bookings on the fly.