Decode engaged Spicy Broccoli Media to undergo a renaming and rebranding project beginning with a simple logo that can be trademarked easily with not too many elements.
This process started with a brandstorm, where we created communication avenues based upon the brief and presented 5 options for a new name.
The chosen name was Decode (de|co|de) which represents the three elements of their business:
Design | Construction | Development.
We then created the clean, simple logo with a thin architectural overlapping “DCD” behind the thicker, more robust word “Decode”.
From here we established a brand that could be carried across a variety of mediums including their website, pull up banners, business cards and brochures.