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Building a Bold Brand: How to Stand Out in a Saturated Creative Industry

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Why Personal Branding Matters Now More Than Ever

Last week, I scrolled past three nearly identical LinkedIn posts from ‘branding gurus’ in a row—same buzzwords, same stock photos. It hit me: standing out today isn’t about being louder; it’s about being unmistakably you.

In a world where everyone is shouting for attention, your personal brand isn’t just what you say—it’s how you make people feel. Whether you’re a marketer, designer, or creative entrepreneur, a strong personal brand can:

✅ Open doors to speaking gigs, collaborations, and high-value clients.
✅ Establish trust faster than any sales pitch.
✅ Turn your expertise into a recognisable asset.

“But where do I start” you ask? Below is your ultimate guide to how you can make yourself shine brighter in your own niche!

  1. Share Your Insights (Like a Leader, Not a Salesperson)

→ Actionable Tactics:

  • Publish thought leadership content: Write blogs, whitepapers, or LinkedIn posts that solve your audience’s pain points (e.g., “How to Fix the 3 Most Common Design Mistakes in SaaS Brands”).
  • Teach publicly: Host free webinars or workshops showcasing your unique methods.
  • Example: Creative director Sarah Taylor (fictional) grew her following by sharing “behind-the-scenes” breakdowns of her branding projects.

CRO Tip: Include a clear CTA at the end of each piece (e.g., “Download my free branding checklist”).

  1. Speak Up—Literally→ How to Get Started:

  • Target small stages first: Local meetups, podcasts, or niche conferences.
  • Repurpose talks: Turn a webinar into a blog series or Instagram carousel.
  • Pro tip: Use storytelling frameworks (Problem → Solution → Result) to make your message stick.

Why It Works: Public speaking positions you as the expert—not just another voice in the crowd.

  1. Master Social Media (Without Burning Out)

→ Where to Focus:

  • LinkedIn: Post case studies or “hot takes” on industry trends.
  • Instagram/TikTok: Show your creative process (e.g., time-lapse videos of your design work).
  • Engagement > Frequency: Better to post 1x/week with value than 5x/week with filler.

CRO Trick: Pin a “gateway” post (e.g., “My best branding tip? Click ‘Follow’ and I’ll DM you my free guide”).

  1. Double Down on What Makes You Different

Steven Bartlett’s “niche principle” applies here: The narrower your focus, the louder your impact.

  • Example: Instead of “I help businesses with branding,” try “I help eco-friendly startups craft rebel brands that attract investors.”
  • Audit your uniqueness: What’s your “Spicy Broccoli” factor? (See what we did there?)

Your Bold Brand Challenge

Pick one tactic above to implement this week:
🔸 Write a LinkedIn post dissecting a trend in your industry.
🔸 Pitch yourself for a podcast or local event.
🔸 Redesign your Instagram bio to highlight your niche.

Remember: A bold brand isn’t built overnight—but every piece of content is a brick in your legacy.

Key Takeaway: If your brand could be anyone’s it’s no one’s. 

Those three identical “guru” posts I mentioned earlier? They blurred together because they followed the same tired formula. But the brands we remember-and hire-are the ones that:

  • Teach publicly (like your whitepapers breaking industry norms)
  • Speaking with conviction and on experience (not recycled scripts)
  • Own their ‘Spicy Broccoli” factor (that weird, wonderful thing only you can offer)

Your turn: This week, replace a generic post with something that only you could create. 

Share a framework, confess a professional failure, or put chili flakes on your veggies (metaphorically or literally). That’s how bold brands are built-one unmistakable message at a time. 

Ready to build a brand that doesn’t blend in? Pick one strategy from this article to work on this week-whether it’s rewriting your LinkedIn bio with some actual personality or pitching yourself for that podcast you’ve been stalking. 

Still feeling stuck? Watch how we stand out the Spicy way in this video