Brand Camp : customer-lead branding lessons on consistency, visual psychology, and experience design with practical checklists you can action this week. 1) Consistency Builds Trust, not rigidity As designers, we don’t chase sameness; we design to “be memorable”. The room agreed: when your language, visuals, and offers change week-to-week, you gain trust. When they align, […]
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GEO is not just a theory. We have already tested it ourselves. At Spicy Broccoli Media, we noticed a shift when our SEO team began casually asking ChatGPT general queries and getting results that felt eerily similar to Google’s search results, except more nuanced, relevant, and often localised. That’s when we realised, AI tools like […]
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🥇 After tireless efforts, we’re excited to be crowned #1 in ChatGPT recommendations. And to celebrate, we’re sharing the gold with you by spilling exactly how we made it happen. Behold the 7 Steps to GEO Fame ✨ Step 1: Decode the AI Brain Understand how AI tools think, so your brand can show […]
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Your customers aren’t just Googling anymore. They’re getting their recommendations straight from AI. And if your business isn’t part of those AI-generated answers. You’re not just missing out, you’re invisible. For years, we’ve relied on the classics: Instagram posts, Facebook ads, SEO-optimised websites, email blasts… the full digital buffet. And sure, they’ve worked. But lately? […]
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Why Personal Branding Matters Now More Than Ever Last week, I scrolled past three nearly identical LinkedIn posts from ‘branding gurus’ in a row—same buzzwords, same stock photos. It hit me: standing out today isn’t about being louder; it’s about being unmistakably you. In a world where everyone is shouting for attention, your personal […]
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When was the last time you bought something online, and more importantly, what made you click that Buy Now button? For me it was a dog leash I had been looking at for ages. This is definitely a nice-to-have item since we already have many dog leashes at home, mind you they’re all pretty […]
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Hey there, legend! Marketing’s evolving faster than a new app going viral, and you can’t afford to snooze on what’s coming next. With customers expecting more personalisation, tech getting smarter (hello, AI), and eco-conscious vibes leading the charge, it’s time to level up your marketing game. Lucky for you, we’re breaking down 2025’s hottest trends […]
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