“Everything old is new again”
As we continue to focus more on originality and the individuality of brands and their audiences, 2018 is a year in graphic design that you do not want to miss. With the inclusion of old and new designs, it will be a year of taking risks and breaking the trends to create new and improved ones. So what are you waiting for? 2018 is waiting for you to release your creativity and start designing!
The year of “Double”
From double exposure and duotones (which we will go into detail later in this post) which continue to be a favourite across many design mediums, to double light which transforms simple compositions into new edgy, modern looking ones, it is without doubt that 2018 will be the year of “double” with bold colours and beautiful application possibilities.
Indie pop artist Lana Del Ray uses double exposure often in her campaigns and has created a statement to her image in doing so.
A blast from the past: Palettes & patterns inspired by the 80’s & 90’s
From pretty pastels to electric hues, colour schemes from the 80’s and 90’s have been gaining popularity once again. With the movement away from ultra-flat designs, expect to see the abstract and geometric patterns inspired by the era move from the fringes into the mainstream as well.
Through combining bold colours and luxury, we can say with confidence that metallics will be one of the hottest trends in 2018. Through bringing a “real-life” feel to both 3D and typography compositions, the use of metallic in design ideas will expand its overall creativity. Kim Kardashian has dominated the market with her latest metallics lipstick range,
Illustrations Over Photos
An interesting trend for 2018 is combining photos with digital drawing. This technique boosts the effect of the photo and brings the composition a new edgy look. For the brands which find plain photos way too boring, this is the right trend!
Dashing Duo Tones
Duotones are traditionally created through a halftone printing process where one halftone is printed on top of another of a contrasting colour, creating a two-toned image. This fundamental printing technique has found new life in digital media. Imaging software has made it easier than ever to create duotones, as well as related variations like monotones, tritones, quad tones and “fake duotones” (tinted images). Spotify has been credited with their return to mainstream design by using duotone images in their app and promotional microsites. Designers are taking advantage of this technique as imagery created within a limited colour palette is delightfully complimentary to semi-flat design.
We know we’ve you with a whole lotta knowledge… so use it! Let 2018 be your year to push the limits in social media and create amazing trends like those listed.
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