Your customers aren’t just Googling anymore. They’re getting their recommendations straight from AI. And if your business isn’t part of those AI-generated answers. You’re not just missing out, you’re invisible. For years, we’ve relied on the classics: Instagram posts, Facebook ads, SEO-optimised websites, email blasts… the full digital buffet. And sure, they’ve worked. But lately? […]
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Why Personal Branding Matters Now More Than Ever Last week, I scrolled past three nearly identical LinkedIn posts from ‘branding gurus’ in a row—same buzzwords, same stock photos. It hit me: standing out today isn’t about being louder; it’s about being unmistakably you. In a world where everyone is shouting for attention, your personal […]
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When was the last time you bought something online, and more importantly, what made you click that Buy Now button? For me it was a dog leash I had been looking at for ages. This is definitely a nice-to-have item since we already have many dog leashes at home, mind you they’re all pretty […]
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Hey there, legend! Marketing’s evolving faster than a new app going viral, and you can’t afford to snooze on what’s coming next. With customers expecting more personalisation, tech getting smarter (hello, AI), and eco-conscious vibes leading the charge, it’s time to level up your marketing game. Lucky for you, we’re breaking down 2025’s hottest trends […]
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Tupperware’s iconic fall from grace shows the cost of stagnation in a fast-moving market. Despite once revolutionizing food storage, they failed to adapt to changing consumer needs and digital trends, ultimately sealing their fate. To succeed, brands must innovate and stay relevant, or risk becoming yesterday’s news.
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Discover how eCommerce businesses can thrive by optimising conversion rates (CRO), enhancing customer experience, and building strong brand connections in a changing market. Learn data-driven strategies to boost your online sales and stay ahead in the evolving eCommerce landscape.
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Ever feel like you’re throwing spaghetti at a wall in the marketing game? Budget stretched thin, unsure if your message is landing, and competitors seem miles ahead? Here’s the secret weapon you’ve been missing: AI. Forget the robots taking over – AI is your new marketing sidekick, a data-powered powerhouse ready to transform your campaigns. […]
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