COMIC 06 – PANDA SAYS… BE A SPECIALIST
While its great that your business is versatile and can offer so many different services, emphasising and promoting your specialty will allow people to see you as an expert in your field.
If you were looking for the best bamboo in your area, and you saw a sign saying “Timber R Us: Teak, Bamboo, Oak, Pine & Cedar” next to a sign that said “Bamboo 4 You” Where would you go?
You would definitely be more inclined to have a look at “Bamboo 4 You” first, before the other. This is because your customers will think that you focus all of your effort, including skill development, on that one specialty, and therefore they will benefit.
By being an expert in your field, you add authority and respect to your business.
It’s best to promote your specialty with strong full flavoured branding.