COMIC 05 – PANDA SAYS… BE BOLD
Think of single scoop of vanilla ice cream. It’s simple, and safe. And also very common.
Now think of that scoop of vanilla ice cream and add choc chips. Then some pieces of warm brownie, drizzled with hot fudge sauce. Add some whipped cream and finish it off with a bright red cherry. Now you’re getting somewhere.
All those pandas with their single vanilla scoop are now looking at your sundae. It looks good. One panda wants to try it and after falling in love with its full flavours, they instantly tells their friends about how great it is.
When it comes to your branding don’t be scared to stand out from your competition. Be proud of it. Being different is what makes you memorable.