COMIC 01 – PANDA SAYS… BE POSITIVE
No matter what your business is, you should be positive in the solutions you provide to your customers. In a visual sense, don’t use images or colours that reflect the problem. Show the solution in action, or the effects of the solution. For example, if you’re a bamboo repairer. On your website, pamphlets or other collateral; Don’t just show broken bamboo, but show how well you fix it! Emphasise the positive outcome you provide. By doing this you convince the viewers mind that “yes, you can do it / solve it / fix it / sell it etc” It also shows your viewer that you are strong, confident and reliable.
From a marketing perspective, you need to solve people’s problems. But from a creative perspective, focusing on the solutions helps people envisage themselves solving those problems in the future.