You will never get a second chance to make a first impression, so make your first impression count. For small businesses what potential customers think about you and how they judge you are often determined by their first impression.
So here at Spicy Broccoli we are determined to make it a great one!
Studies show that it only takes 1/10 of a second to form a first impression.
A first impression can be based on your outward appearance, whether it be your store front, your website or your social networks.
We can’t do much to help you with your store front, but in regards to your online presence and social networking, we definitely know what you need!
The most critical question you need to ask yourself is, does your outward appearance reflect who you are?
SO, HOW DO I LOOK?
Taking care of your outward appearance doesn’t necessarily mean you need to spend a fortune on developing your look, or look like something you’re not.
It simply means making sure your image reflects who you truly are and the products/services you are selling. In a professional manner that fits with your individual type of business and resonates with those you hope to reach.
This allows prospective consumers to gauge whether you are right for them quickly and helps ensure their first and ongoing impression is accurate. One that will help them to remember you in a positive light. Draw them back to you, cause them to think of you, when they want or need what you have to offer.
Make sure your logo, website, marketing materials, etc. all have a cohesive look and feel, and work together to strengthen one another. Hate the colours you chose for your logo ten years ago? Maybe it is time to do some rebranding and start fresh with a new logo and website design, just like what we did for some of our clients.
CLICK HERE to see what we did.
Just creating content to say you have content is not enough to impress your customers. You have to create content that people will actually want to read and content that will leave a lasting impression on a client.
In a world dominated by the internet and social media, having interesting content that you share on your social media channels as well as on your website is key.
Take a look at our work here.
AROUND THE CLOCK
Regularly posting to your accounts is also important. It shows the effort you put into your content marketing strategy. Using social media as a platform to promote your website or other marketing efforts can be a great way to get readers to your website and interesting content will keep them hooked from there.
Behind every business are people just like you and us, but often companies come off as cold. Humanizing your brand can help change this icy front.
Adding some personality into your marketing strategy can make your brand seem relatable, which customers will appreciate and remember. When a company’s marketing reflects the people behind the brand name, it is more likely to strike a chord with a customer than something boring and bland. Having a little fun can definitely help make that strong first impression.
Take a look at our Instagram page and how we personalise it.
Or a final tip, you can contact us for some assistance in all these areas and more!
Let’s chat! Contact us today at firstname.lastname@example.org
The Broccoli Army