Did you know that your database is your most powerful marketing tool?!
Are you doing anything about it?
The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.
Effective database marketing is about sharing valuable content, and making the most of your current clients.
We know, we know, you’re much too busy – we know you want to update that blog or Facebook page, but you just never get around to it. . .
Guess what?! Spicy Broccoli is launching a new service that will help you do just that!
Content Creation (Copywriting, Blogging, E-Newsletters)
in order to. . .
Promote Social Proof (Facebook, Twitter + Instagram are your voices online)
Bump-up SEO (Make Google rate your site! Higher rankings = More web traffic)
WHAT IS ‘CONTENT MARKETING’, EXACTLY?
Content creation for marketing is geared towards keeping your customers engaged and regularly updated on your business and products, through the use of a blog or newsletter. These updates increase traffic to your website, and social media channels (Facebook, Twitter, etc.), and in turn build your customer base, and improve your sales.
HOW DOES IT WORK?
Basically, Spicy Broccoli will manage all your content marketing needs! Cool right?
We’ll do this by:
- Identifying your target audience
- Creating content that will be engaging to your existing customers and target audience, through specifically targeted blog-posts and e-newsletters
- Regularly updating your chosen platforms (blog, newsletter, social media) with that content
- Providing you with an analysis of your SEO (Search Engine Optimization) and your competitors
- Providing you with a report of leads and customers reached through your chosen platforms
Spicy will help your company engage with more customers on a regular basis. Real-time updates, about sales and new products for example, straight to a customer’s pocket or inbox via their mobile device or desktop will increase your leads and sales. And on top of that, we’ll manage it all for you! From setting up an account for you on your desired platforms (if needed), to fully managing those platforms, with creating all content updates from scratch, to posting on the right platform at the right time to optimize the number of customers reached, and finally to presenting you will all the reports and analyses of customers reached and SEO – you’ll just have to sit back and watch your business grow!
WHY DO YOU NEED THIS PROGRAM?
More and more, customers are being affected by online content; and the addition or lack of this could make or break a company. Individuals tend to be more likely to trust your message if they read it in an editorial or personal manner, rather than a flashing advertisement. By retaining an online presence, you will be keeping in direct contact with your customers, and will have the means to reach new members of your target audience on a more personal level. Building a relationship through Content Marketing is much more effective then traditional advertising, as no one likes feeling as though they are being sold to
Thinking maybe this sounds a little too pricey? Fear not! We have flexible plans for small business budgets!
Did you know. . .
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
So, do you think this program is for you?!