Own a business but don’t have a Facebook business page? Then you must still be living in 2006… Whether you’re setting up a brand new page or updating your current one, it’s absolutely crucial for the success of your business. But hey, that’s just our opinion. Facebook is home to nearly 2 billion monthly active users so why wouldn’t ya?
Check out the tips below to make sure you’re creating a page that takes full advantage of everything Facebook marketing has to offer.
Don’t create a personal profile for your business
There are plenty of marketers who create personal profiles for their business instead of an actual business page, don’t be one of these people! This puts them at a huge disadvantage because they are missing out on all the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. A.K.A. The goldmine for Facebook marketing. Also, a personal profile would require people to send you a friend request in order to engage with you, and the last thing you want to do is make it more difficult for potential customers. May as well say bye-bye before they even arrive.
Use awesome and recognisable profile and cover images
Being recognisable is important for getting found and liked. You’ll want to pick a profile picture that’s easy for your audience to recognise, a company logo would be your best bet. Next, you’ll want an engaging cover photo. Since your cover photo takes up a huge space on the top of your profile, you want it to be high quality and engaging to your visitors. If you’re feeling extra creative, a cover video is also a really cool element that allows you to showcase more of what you do. Be memorable ;) Check out what we’ve done with ours here.
Add a call-to-action (CTA) button, about section, basic info, company milestones, just about anything you can!
Fill in the blanks! Nobody likes a business page that doesn’t provide the information you need. The CTA button is a great way to drive traffic from your Facebook page back to your website. Your button can read things like “Sign Up”, “Book Now”, “Contact Us”, “Shop Now” and customised with a destination URL of your choosing. Don’t forget about one of the most important sections of all, the ‘about’ section. This is a go-to for visitors wanting to learn more about your business and can lead them to give you their ‘like’!
Post exciting content and determine the ideal frequency and timing of your posts
Photos and videos are proven to be the most engaging types of content on social media, but it’s also important to switch it up every now and then with other types of content such as article links, post offers etc. Keep it interesting! Another important consideration in your Facebook content strategy should be how frequently you post and when. Experiment with different posting times and frequencies while checking their performance in your Facebook Insights to see what works and what doesn’t and adjust your posting strategy accordingly. Here’s your chance to find the social media marketer in you.
Ads, ads, ADS!
Now, the whole point of running a Facebook business page is to get more exposure and customers for your business. However, many people hate the idea of spending money on Facebook ads but it’s a fact of life, your page will go nowhere unless you buy ads. The good thing about Facebook ads compared to other advertising is that you can target people in all sorts of categories. Start with a small spend each month and watch it grow from there! 94% of social media marketers are using the Facebook ad platform and if that isn’t a statistic that proves it works then we don’t know what is.
Choose the right template for your business and PSA… Check out the new ‘services’ template!
Facebook provides you with a range of different templates to suit whatever your business may be. Some of these templates include business, venues, non-profit and shopping.
Facebook recently announced a new ‘services’ template which is specifically designed for businesses to help people find your services and get in touch. It showcases all of the important information – like hours, prices and menu.
Buttons on Page – Buttons encourage people to take action.
Tabs – Tabs give you a space to feature your photos, business details and more.
Choose the tabs that are most relevant to your business and away you go! Remember, an active business page with all the information a potential customer could need is a great business page.
Need some guidance on Facebook for businesses and Digital Marketing?
Let’s chat! Contact us today at firstname.lastname@example.org