8 Questions your website visitors are asking that propel conversions

Ah, the enigmatic journey of a website visitor.  Truth be told, it’s really not all that enigmatic. It’s all about clarity, and website design in such a way that visitors can easily see two things 1) what they came for and 2) what you want to provide them.   

So, what exactly are these curious minds pondering as they peruse your virtual domain? Let’s ask a few questions that our potential customers and clients have and create a path to optimising your website in a flash, shall we?

1. What Are You Selling?

Avoid analysis paralysis. Imagine your website as a vibrant marketplace bustling with activity. Your visitors stroll in, glancing at the myriad offerings. But here’s the kicker: they need focus. According to Forbes, 94% of first impressions are design-related. They want to know what magic potions you’re peddling. them with succinct descriptions and captivating visuals. The hierarchy of showcasing your products and services should be front and centre in your digital storefront.

2. Why Should They Care?

Now, picture your audience as discerning connoisseurs, seeking value amidst the chaos of cyberspace. They crave a compelling reason to invest their time, money, and trust in your brand. So, paint a vivid picture of the benefits awaiting them. Whether it’s solving a problem, fulfilling a desire, or simply making their lives easier, give them a reason to raise an intrigued eyebrow and say, “Tell me more!” or better yet “I need your stuff immediately if not sooner!”

3. What’s the Cost?

Ah, the eternal query: “How much?” Your visitors are savvy bargain hunters, weaving through the labyrinth of options, searching for the best bang for their buck. Be transparent. Whether it’s a bargain bonanza or a luxurious indulgence, let them know what they’re signing up for. Price transparency breeds trust and fosters a sense of integrity in your business dealings.

4. What Differentiates Your Brand From Others?

In a world brimming with competitors, standing out is non-negotiable. Some might even hang their hat on the idea of “being memorable” *cough cough 😏. According to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. Your visitors want to know why they should choose you over the rest. What makes you unique? Is it your unrivalled quality, your impeccable customer service, or perhaps your quirky brand personality that they connect with? Highlight your USP (Unique Selling Proposition) like a dazzling beacon amidst a sea of mediocrity.

5. Can I Navigate Your Site With Ease? The F-shaped pattern navigation

The F-shaped pattern is the most common reading pattern of a website. Keep navigation simple, intuitive, and user-friendly. Guide them with breadcrumbs, not tangled webs, ensuring every click is a step closer to their destination. Typically, users are searching for bulleted lists that contain keywords and key phrases. Within this section, you must maximize their vertical scanning by avoiding pictures and other media and providing an easily readable list of essential pieces of information.

6. Who else uses it? The busy restaurant theory

Humans are social creatures, drawn to the herd mentality like moths to a flame. Your visitors seek validation, and reassurance that they’re not alone in their quest. Showcase glowing testimonials, impressive client lists, or staggering statistics. Let them bask in the warm embrace of social proof, knowing they’re in good company, like walking by a busy restaurant and feeling the desire to make a reservation yourself!

7. Can I Trust You?

Trust – the cornerstone of every successful relationship, be it personal or professional. Your visitors are wary travelers, cautious of scams and deceit lurking in the digital shadows. So, extend an olive branch of authenticity. Flaunt your credentials, display trust seals, and weave a narrative of reliability and honesty. Earn their trust, and you’ll earn their loyalty. 

8. How Can I Contact You?

 Your visitors may have questions, queries, or even declarations of undying love (hey, it happens!). So, make it effortless for them to reach out and connect. Whether it’s a snazzy contact form, a chirpy chatbot, or good ol’ fashioned contact details, ensure they know you’re just a click away.

To recap:

In conclusion, dear marketing mavens and business moguls, remember this: the digital realm is a wondrous tapestry of opportunities and adventures. By deciphering the whims and fancies of your website visitors, you hold the key to unlocking boundless success. So, go forth, dazzle them with your charm, and turn their curious clicks into triumphant conversions! Clarity beats clever — so, Keep it Simple and Spicy (KISS). MWA! 😘