Has anyone else noticed that traditional channels of social media are no longer social? I’d say it’s more like Education Media. Or Entertainment Media. Or Edu-tainment Media 😬 It’s where we get news, updates, recommendations, and a bit of ambient knowledge about what our friends are up to so that when we see them we can ask about their holiday in Japan. Below are where I see social media going in 2024 and how to keep up.
Key Trends of 2024: Video Dominance
Nothing new here — the platforms want to keep you in as long as possible — and video is typically more engaging for all you skimmers and scanners out there. Short-form videos, popularised by platforms like TikTok, are gaining even more traction. Incorporating engaging animated or video content into campaigns is crucial for your digital marketing, capturing the audience’s attention.
Personalisation remains a key focus in 2024. With data-driven insights, marketers can tailor content to individual preferences, increasing relevance and engagement. This approach requires a nuanced understanding of the target audience.
Social commerce is on the rise, blurring the lines between social media and e-commerce. Businesses can now sell products directly through platforms, providing a seamless shopping experience for users – a no-brainer for anyone selling online.
Influencer Marketing Trends
In 2024, influencer marketing continues to evolve. Micro-influencers, with smaller but highly engaged audiences, offer niche targeting opportunities. Collaborating with influencers aligning with brand values is crucial for authenticity.
Sustainability and Social Responsibility
More and more, buying decisions start with connection, not only practicality, in other words, Simon Sineks “start with why” is more important than ever. Incorporating sustainability into social media messaging can strengthen brand identity and resonate with conscientious consumers.
The Role of AI in Social Media Marketing
Artificial intelligence (AI) plays a significant role in automating tasks and personalising user experiences. From chatbots to content recommendation algorithms, AI enhances efficiency and engagement.
Community Building Strategies
Building online communities fosters brand loyalty. Encouraging user-generated content and creating spaces for interaction strengthen the connection between brands and their audience.
Adapting to Algorithm Changes
Social media algorithms continually evolve, impacting content visibility. Adapting strategies to align with algorithm changes ensures that marketing efforts remain effective in reaching the target audience.
In the dynamic landscape of social media (er–edutainment media) marketing, adaptability is key. Marketing managers and business owners must stay informed about emerging trends and be ready to change their strategies. By embracing video, AI, personalisation, and other trends, businesses can keep on their toes and ahead of the edu-tainment curve!